Understanding Influencers, OR Show 2011

My friend and fellow kickass climber gal, Sara Lingafelter, will be speaking at this years winter Outdoor Retailer Show. Be sure not to miss her!

Saturday, Jan 22, 2011 – 8:00 AM to 9:00 AM
Understanding Influencers
Sara Lingafelter
Type: Seminar
Track: Open
Location: SLC Marriott Downtown, Salon E

With marketing and sponsorship budgets constricting, print publications consolidating, and more and more consumers turning to new media as a buying resource, understanding and embracing influencers is more critical than ever. Drawing on her real-life experience and research, Sara will lead a targeted discussion around myths, realities and simple secrets of success to form stronger bonds with your audience, focused toward sales representatives, athletes, influencers, brand marketing staff and anyone else interested in leveraging social media tools and relationship-building to maximize their influence and build their brand.

For more on Sara or her lecture check out saralingafelter.com

~ by Genevieve Hathaway on January 19, 2011.

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